The Founder
Ranjith Claessens
I've helped multiple B2B companies build their commercial engine from scratch, from first pipeline to repeatable revenue. Now I'm turning that experience into software.
Based in Utrecht, working across Europe and Asia. 10+ years of figuring out what actually works when a growing company needs to go from founder-led sales to a real commercial operation.
Why I Built fromThoughts
Over the past decade I've been the person founders call when they need to build a commercial operation. Sometimes as employee #2. Sometimes as a fractional leader. Always with the same brief: “We need revenue, but we don't know how to get there.”
The pattern was always the same. A founder between €300K and €1.5M in revenue, still closing every deal themselves. Smart enough to know they need a plan. Stuck because the options are either a €150K VP of Sales hire they can't afford to get wrong, or another quarter of gut-feel decisions.
I've been on both sides of this. I've been the commercial hire brought in to “figure it out,” and I've seen what happens when there's no strategy to execute against. The first hire churns. The pipeline stalls. The founder goes back to doing everything themselves.
I built fromThoughts because this problem shouldn't cost €150K to solve.
What fromThoughts Does
The frameworks I've used across multiple companies, packaged into software you can use today.
Revenue Gap Analysis
See exactly where your revenue plan has gaps: pipeline, conversion, capacity, or market positioning. No spreadsheet guessing.
Execution Plan
Get a structured plan with OKRs, priorities, and recommendations your first commercial hire can actually execute on.
Ongoing Support
Every plan comes with hands-on follow-up. I personally review your execution progress and help you course-correct as your pipeline evolves.
The Experience Behind It
Nothing in fromThoughts is theoretical. Every framework came from a real company with a real revenue problem to solve.
Building from zero
Joined a SaaS startup as the second employee. No pipeline, no process, no documented way of selling. Built the entire commercial operation (sales, marketing, and service) and generated the company's first recurring revenue.
The gap analysis framework was born here.
Scaling the team
Led commercial teams of up to 14 people across SaaS, tech, and consultancy. Full P&L responsibility. Learned what breaks when you grow too fast without a documented strategy, and what holds when you have one.
It's why fromThoughts generates OKRs, not just reports.
Closing complex deals
Guided enterprise sales cycles with multiple stakeholders, unclear mandates, and competing priorities. Healthcare, education, HR-tech, retail. Different industries, same decision-making friction.
The execution structure comes from these conversations.
Working internationally
Operated from Amsterdam, Munich, Paris, Taipei, and Bangkok. Built commercial strategies for EU and ASEAN markets. Learned that the fundamentals of B2B revenue don't change across borders, but the execution details do.
It's also why fromThoughts is built for European founders first.
Previously at Quan · Pera · Kaizo · SendCloud
Ready to Build Your Sales Mechanism?
Stop relying on gut feeling. Get a structured plan built on frameworks that have actually worked, at companies just like yours.